Shop Local [Prezi]

 

Yes, we support local businesses!

Shop Local

 

Fore more information on why shopping local is important, read our 6 part series here:

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Shop Local [SlideShare]

 

Yes, we support local businesses!

Shop Local

 

Fore more information on why shopping local is important, read our 6 part series here:

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Shopping Local [Infographic]

 

Shop Local Infographic

 

Yes, we support local businesses!

Shop Local

 

 

 

Fore more information on why shopping local is important, read our 6 part series here:

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The Goods on Shopping Locally: Part 6 of 6

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They care about your community: They care about you.

“Friends and neighbors are their customers. Owners are passionate about what they do, and they want to know what you want.”

Who better to invest their time and money into the community than local business owners? Local business owners have an interest in the long-term health and success of their community. When business is good for them, they are able to donate to local charities, and use other services such as contractors for renovations or take a chance on a new product from a small manufacturer. Shop local, and you support the businesses who support local charities, schools and other local businesses.

Because of the natural interest local business owners have in the community, they really care. They care about local charities, other local businesses and they care about their customers. They care about you.

local mechanic and customer shaking hands

Excellent customer service

Customers are important to the success of any business, and will shop where they are known, and feel welcome. Local business owners know this, and offer excellent customer service to keep their customers coming back. As a small business owner, ponder the following questions:

  • Do you know their regular order?
  • Is their photo on the wall?
  • Were they invited to join you?

In a small town or city, word of mouth can really affect a business, so business owners go out of their way to make sure their customers are happy. Reputation is key to getting new customers and keeping the ones they have. A positive customer experience is one of the most important things to a local business owner.

 

Yes, we support local businesses!

Shop Local

 

 

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The Goods on Shopping Locally: Part 5 of 6

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Live Where You Work.

Most of us are familiar with the saying “Live where you work.” There are cities now, taking action to encourage community members to live and work in the same town. The state of New Jersey is offering a home mortgage incentive that provides homebuyers with low interest mortgage rates to those buying homes in towns where they work [Read more]. In order for people to work locally, there needs to be jobs. Local businesses are the largest employers nationally, so it comes as a surprise that there are so many people still commuting to another city for work.

Often we believe that a large chain store coming to a small town creates more jobs for people in the area. Sure, those large chain stores are creating new jobs, but in many cases, they are displacing even more jobs than they are creating! Only now, the profits are going to the company headquarters in another city, rather than staying in your community.

As a small business owner, did you know that you played this large a role in job creation in your local economy? Well, now you do! By staying locally owned, you’re keeping your expenses and profits in the community – creating more jobs for not only your business but for businesses that you work with, too! By continuing to support local, you’re benefiting from lower prices from other local businesses. This acts as a stabilizing base for your local economy to grow on – by spending more money in your local economy, you’re giving everyone around you the chance to work close to home, and put more tax dollars into the things that make your community great!

Up Next: They care about your community: They care about you.
Yes, we support local businesses!

Shop Local

 

 

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The Goods on Shopping Locally: Part 4 of 6

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Without the local shops, where would the character come from?

The unique businesses found in the centre of each town helps to create the character of your local community. This character affects the overall happiness and value of your community, and is what makes it an enjoyable experience for shoppers.

People want to shop locally because vibrant downtown areas, stores with local character, and business owners who remember their customers’ names, are valued aspects of shopping. Walking into a store and being remembered by the owner makes you, as a customer, feel appreciated and valued.

Local shopping is also a great choice when you are looking for something new and original. As mentioned in Part 2, when exploring the economic benefits of shopping locally, small businesses often have interesting, new products from small manufacturers – items that you simply cannot find at chain stores. Finding one of a kind items that will make all of your friends jealous, is easier to find when you’re shopping locally!

As a small business owner, do you feel that you are contributing to your local character? Of course you do! Capitalize on your character by establishing a recognizable and memorable experience for your patrons. They will appreciate the one-of-a-kind experience and will be happy to return again and again. But most importantly, your shop’s character will spread as word of mouth and influence even more consumers to try your shop for the first time!

 

Coming Next: Live where you work.
Yes, we support local businesses!

Shop Local

 

 

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The Goods of Shopping Locally: Part 3 of 6

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Shopping Local:

The Environment Will Thank You!

Did you know that the typical carrot travels 1,838 miles to reach your table? That is quite a distance! What we don’t think about, is how much fuel it takes to get that carrot from the farm to your kitchen. It took fuel to harvest the carrot from the fields. It took fuel to get that carrot to the grocery store. And it took fuel to get you to the grocery store and home again!

By shopping locally, you are reducing the need for long car rides or bus trips. You can reduce even more of the pollution you are creating by walking to the grocery store, or driving a short distance to a local store or farm. For more info on shopping locally, you can watch this brief presentation here.

But it isn’t just about the amount of fuel being expelled by vehicles that is the problem. By shopping locally, traffic is kept down and pollution is lower. Energy is being conserved through lowered need to package and transport products. And natural habitats are preserved, as small businesses generally take over an existing location, rather than building a new shop on never-before developed land. Its good for the environment, saves you time and energy, and really isn’t any more effort on your part to shop locally!

As a local business owner, did you know that you are using less municipal resources than a chain store would? And that you are part of the largest employers nationally? Well good for you! This is something that you can proudly share with your customers. Taking part in locally-themed events like #ShopTheHood, #ShopSmall and community organized events are the perfect way to capitalize on the good feeling people get when they shop local! If your community doesn’t have a local shopping event, approach your Business Owners Association and get one started! Aim for a winter holiday event and be ready to welcome all of your new patrons!

Environment conservationUp Next: Without the local shops, where would the character come from?

Yes, we support local businesses!

Shop Local

 

 

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The Goods of Shopping Locally: Part 2 of 6

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How: Shopping Locally

Affects the Local Economy.

Shopping locally has everything to do with the importance of keeping your money in your community. Think about the real costs to a community when it loses it’s local business base. To watch a brief presentation on the benefits of shopping locally, click here.
Independent local businesses hire a wide array of supporting services like architects, suppliers, and contractors. Business opportunities increase for local lawyers, accountants, advertising agencies, and others. Without independent local businesses, supporting services and surrounding local businesses are also negatively affected.

In a chain, or a large corporately-owned store, the profits are primarily exported to corporate headquarters. With local businesses, profits stay in the community. Profitable businesses will purchase from other local businesses, hire people in the community for services and be more likely to donate more to non-profit organizations and charities.

Of every $100 spent at a local business, $68 will stay in the community – compared with only $43 at a chain store.

Local businesses provide a strong foundation for the community. These fees, such as taxes, support public services, education, parks and community programs. It is important to know that for every $100 spent at a local business, $68 of that money will stay in the community. Compared with only $43 out of $100 staying in the community when spent at a chain store, that’s a lot of extra money going back into the community!

Local retailers and distributors also carry a higher percentage of locally made goods in comparison to large chain stores. This creates more jobs for local producers and provides many benefits to small manufacturers. Small manufacturers rely on local retailers to give their new products a chance. Local retailers have more flexibility in the decision to take chances with new products, as they don’t necessarily need to go through head office or a national manager to make decisions.

As a small business owner, does this ring true to you? Do you purchase local goods and services more often than not? By doing so, you’re supporting other local employers and employees who will be more interested in supporting your business as well! Take a moment to look over your suppliers and service partners and make sure you’re keeping it local, too!

The choice is clear: by shopping at locally owned shops, you are giving the power back to your community! Support local shops and they will, in turn, support the neighborhood you both love.

 

Up Next: Shopping Local: The environment will thank you
Yes, we support local businesses!

Shop Local

 

 

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The Goods of Shopping Locally: Part 1 of 6

Shop Local Infographic

Click to View: Infographic

The subject of shopping locally is becoming more and more popular as people begin to see the benefits. Author of the book, Going Local, Michael H. Shuman, states:

“Going local does not mean walling off the outside world. It means nurturing locally owned businesses, which use local resources sustainably, employ local workers at decent wages and serve primarily local consumers. It means becoming more self-sufficient and less dependent on imports. Control moves from the boardrooms of distant corporations and back into the community where it belongs.”

Shuman touches on a variety of different topics regarding “shopping locally” that have laid the basis for this blog series. He talks about jobs, corporations, money, and becoming less dependent on imports. I want to look at the additional benefits that shopping locally brings to a community, and cover the following topics:

– Supporting locally owned businesses
– Jobs and the importance of employing local workers
– Giving the decision making back to the store owners and the community
– How local businesses add character to their communities
– The benefits of shopping local to the environment
– How you can make a difference by shopping locally and supporting your community

We’ll approach these topics from the viewpoint of a consumer and a small business owner, to cover the ways that small businesses and shopping locally affect us and our communities.

Coming up next: How shopping locally affects the local economy

 

Yes, we support local businesses!

Shop Local

 

 

Quick links to the rest of the series:

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