QR codes (quick response codes) are very similar to the standard bar codes that exist on all types of products. The difference? QR codes have the ability to contain a lot more information then traditional bar codes.
QR Codes look like this:
Think of QR codes as the link that connects the paper world to the online world. Instead of putting a website address on a poster, brochure or flyer and hoping that people will remember more than just the www., QR codes direct users right to a landing page. These landing pages offer so much more information and a level of interaction that you cannot get from print advertising.
How do they work?
QR codes are read by mobile phones with a camera and a QR code reader application (these apps are often available for free download). The QR code is scanned and then translated in to information such as a text message, and or mobile web page that is then displayed on your mobile phone.
Look at these examples of how you could use QR codes:
- A retail store can use the QR code on brochures or flyers to direct people to their website, or provide promotions, coupons or demonstrations.
- Local businesses can post a QR code on advertisements that lead to their Google Places page.
- Realtors can use QR codes on sale signs to show pictures or to give more information about the property.
Not only are QR codes cost-effective, environmentally friendly and measurable, but they are also a really good way for you to differentiate from your competition and be everywhere your customers are!