Local, online searches are becoming more and more common among consumers.
Especially, as consumers are searching for your business information with their smartphones.
When consumers conduct a search with their smartphones, most of the time, they know what they are looking for. This makes the searches more direct, and the percentage of people contacting the business and buying products and services is increased.
The people searching for you using their smartphones are considered to be qualified leads- they have identified a need for a product or service, and are now just looking where to get it. They are much closer to the buying stage than consumers browsing on their computers.
Ensure your online presence is targeted to your local audience, and properly accessible through a variety of different platforms. Keywords, landing pages and content all need to be clear and concise, as consumers will not be spending much time typing or reading on their phones as they would with a computer.