Sure, it might look impressive to have lots of friends on Facebook, but that is not what matters.
It’s what you do with those friends that matters.
Interaction. If people are participating, it won’t matter how few Facebook friends you may have.
“How do I get those interested, engaged fans and friends?” you may ask.
Here are a few tips:
1. Give THEN take
Think about why people are using Facebook. To share. To connect. To stay updated. So then give the people what they want!
Post interactive, interesting relevant content, and people will have a reason to come back to your page.
2. Be yourself
Use Facebook to help add personality to your company. Be friendly and interesting and communicate with that personality. to show that you are more than just another faceless company.
If you don’t give you won’t get. Simple. Conversations are two ways. Run polls, seek feedback, ask questions and host contests. Talk to your audience and they’ll talk back.
Use that personality you have associated with your company and start that two way conversation. Here is your chance to show your true colours and get involved and engage your audience.
You might want to play around with the idea of making your Facebook page private, or a member’s only profile. The idea of it being an “exclusive club” makes members feel special, and adds a sense of prestige. This is also a good way to ensure that you are getting good content. You are able to avoid people who are not contributing or bringing down the morale of the group with negativity.