Category Archives: Online Advertising

Closure of Canpages Offices: Good or Bad News?

The recent closure of Canpages is only good for one type of business: other business directories that focus on “small business solutions”. The elimination of the overlap between Canpages and Yellow Pages, decreases the number of business directories available for … Continue reading

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Online Advertising Will Surpass Print in 2012

Soon marketers will realize that consumers are spending more and more time with digital platforms, and will increase the amount of money they are spending on online advertising. There are many online advertising options available for businesses to reach their customers. Social … Continue reading

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The World of Social Media

Erik Qualman said “We don’t have a choice on whether we do social media, the question is how well we do it.” Social Media has really changed the way people are doing business and interacting with their clients. Social media … Continue reading

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Consumers are looking for you online. Are you there?

Are your customers looking for you online? This percentage represents a significant shift away from Yellow Pages and 411 services. Looking at this number, we can confidently say that your consumers are searching for you online before they make local … Continue reading

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Do You Have An Online Presence?

43% of all searches on Google include a geographical identifier (city, town or postal code). 86% of those people follow up with a phone call. 61% of those people ended up making a purchase offline. (The Kelsey Group) These statistics … Continue reading

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