Writing search engine optimized (SEO) content takes practice. There is a fine line between hitting the right amount of keywords per page, and being redundant. You have to keep in mind that both humans and search engines are reading your content differently, and you have to appeal to both audiences.
Here are some tips that can help you achieve a balance when you’re writing SEO content:
Use keywords: One aspect of writing SEO content is keywords. You’ll want to use relevant keywords on each page of your website. Use the words that you want to be found for. Try using keywords that describe your business, products and services or even your specialties. It is all about balance. You want to use the right keywords to help you get found by search engines, but you have to be careful not to over do it and start keyword spamming.
The best trick? Know your keywords BEFORE you start writing. This will give you a reference, or guide, to work from and keep you on track with words relevant to what you want to be found for.
Keep it simple: It is very important to remember that when trying to use keywords in your content, that you don’t lose the relevancy and the meaning of your sentences. Too much of the same word can turn your reader off because it is too repetitive and becomes boring to read. After you write, read what you wrote out loud. You’ll be able to hear the awkward sentences and where you have used too many keywords.
Constant updates: Constantly updating your website or blog is also very important. Search engines, like Google for example, like fresh content. Regularly updated content is seen as more credible and is picked up by more search engines. Search engines like, Google, Bing and Yahoo, want to provide their users with the most current and up to date information.
Know where to place the words: Placement of keywords is almost as important as choosing the right ones. Headings, subheadings and footers are all great places to use keywords. Putting keyword rich content into side bars and Alt Tags are two other great places to add keywords without interrupting the flow of reading. Put your most important keyword in your H1, and just be sure that you aren’t writing on keyword overload.