Online Advertising Will Surpass Print in 2012

Soon marketers will realize that consumers are spending more and more time with digital platforms, and will increase the amount of money they are spending on online advertising.

There are many online advertising options available for businesses to reach their customers. Social media is a great example. Many organizations are spending time and money to brand their social networking pages by adding images, logos and colour schemes that match their company colours.

Integrated marketing strategies involve using different marketing methods to communicate a message: magazine, radio, television, newspaper and online.

Even though it is expected that online advertising will be where most of the marketing dollars will be spent, other forms of advertising cannot be over looked. Integration across a variety of media is important to being remembered by your consumers.

“For the first time in U.S. history, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers.”

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