Are your customers looking for you online?
Looking at this number, we can confidently say that your consumers are searching for you online before they make local purchases.
The habits of consumers have shifted, and the web is changing the way consumers are searching for information about your products and services. This doesn’t mean that you need to spend millions of dollars on an e-commerce site to survive, but what it does mean is that you need to think.
You need to think about how people will be searching for your products and services. Put yourself in the position of your consumers looking for your products and services, and make sure that you can easily be found.
Use a variety of platforms to ensure that you are where your consumers are when they are looking for your information. Make it easy for people to find you, provide them with useful, up to date information and let the personality of your company shine through.
Very often your online presence is your first interaction with a consumer. If they like what you are doing online, they will be more likely to come into your store.