Inbound Marketing [Infographic]

Do you want to learn more about Inbound Marketing? Check out this Infographic to find out how it works and how it will benefit your small business.

Inbound Marketing

 

Yes! We do inbound marketing…

 

Everything you need for Online Marketing!

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Inbound Marketing [SlideShare]

Are you looking for more info about Inbound Marketing? Watch this brief SlideShare to get all the details about how inbound marketing works and how it will benefit your business!

 

Yes! We do inbound marketing…

 

Everything you need for Online Marketing!

Create your own #LocalSuccess!

 

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Inbound Marketing [Prezi]

Do you want to learn more about Inbound Marketing? Watch this brief Prezi to find out how it works and how it will benefit your small business.

 

Yes! We do inbound marketing…

 

Everything you need for Online Marketing!

Create your own #LocalSuccess!

 

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Why Inbound Marketing

What is it?

Inbound Marketing is a customer-centric approach of promoting a company by creating and sharing content that is of value to the customer. This allows businesses to gain information on how to better serve customers, as well as attract qualified prospects that are interested in what the business has to offer. Inbound Marketing is typically focused on sharing and promoting content such as blogs, podcasts, videos, email newsletters, whitepapers, social media posts, and more, with the purpose of bringing customers closer to the brand.

Instead of traditional outbound marketing that “talks at” customers, inbound marketing “talks with” them. The marketing gets turned into a conversation, so customers can share experiences with the brand through comments, posts, and reviews. By hosting the conversation, the business is better able to listen and understand the needs of its customers. Inbound marketing is focused on capturing the intent of those in the marketplace who already have interest in what the business has to offer. These marketing efforts earn the attention of customers in the early stages of their decision-making process, and make the business easy to find when they decide to purchase.

How does it work?

Inbound Marketing is a strategy that uses different forms of “pull” marketing (or, interest-generating) relating to content such as blogs, SEO, social media, and more, to create brand awareness and attract new leads. In contrast to outbound marketing, inbound marketing generates qualified leads from people who are actively pursuing more information about what the business offers.

The major themes of inbound marketing are content creation, personalized messages, multi-channel messages, and content integration. By publishing the right content in the right place, at the right time, marketing becomes important and helpful to customers instead of interruptive.

Why is it important?

Inbound marketing is especially important for small businesses with limited budgets that want the big impact of a large marketing strategy. Inbound marketing generates 54% more leads than outbound marketing, and cost 61% less. Businesses have the power to give their customers valuable content and start meaningful conversations that can turn into leads. This type of marketing builds trust and the business’s reputation in their industry. With 67% of adults using social media to share information, businesses can’t afford to neglect such a large section.

How can it help you?

There are many ways that Inbound Marketing can help your business, big or small. Here are the top 4 ways that Inbound Marketing will benefit your business:

1. Generate Qualified Leads

Qualified Leads

When it comes to attracting customers, you need to be able to connect with the ones who are already searching for what you offer. Inbound marketing offers this competitive edge above over types of marketing. By positioning your business in front of the right consumers, you gets leads from people who are actively pursuing more information about what you offer. By providing customers with valuable content, you will be able to turn prospects into qualified leads, and leads into sales.

2. Build Trusting Relationships

Brand Awareness

Inbound Marketing allows companies to build their efforts over time. Interact with customers by providing valuable content and two-way conversations. By being present, and building customer-centric relationships, your business will become a trusted authority in your industry, increasing brand awareness, preference, and loyalty.

3. Improved SEO

Search Engine Optimization

By using effective keywords, well-structured website design, and SEO best practices, Inbound Marketing improves businesses’ search engine optimization. Your content will be seen by the right people at the right time, which will bring in more leads and sales for your business.

4. Save Money

Save Money

Inbound Marketing costs less and is more effective than traditional outbound marketing. Inbound efforts gain 54% more leads, while costing 62% less per lead. This translates to a better investment for your business. Instead of just shooting out random messages to places where you think your business is, your audience will come to you, ready and willing to buy.

 

 

Yes! We do inbound marketing…

 

Everything you need for Online Marketing!

Create your own #LocalSuccess!

 

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Local Marketing [SlideShare]

Watch this SlideShare presentation to learn more about Local Marketing and how it can benefit you and your business!

Yes! We do local marketing…

 

Everything you need for Online Marketing!

Create your own #LocalSuccess!

 

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Local Marketing [Infographic]

Check out this infographic to learn more about Local Marketing!

Local Marketing Infographic

Yes! We do local marketing…

 

Everything you need for Online Marketing!

Create your own #LocalSuccess!

 

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Local Marketing [Prezi]

Watch this brief Prezi presentation to find out more about Local Marketing.

Yes! We do local marketing…

 

Everything you need for Online Marketing!

Create your own #LocalSuccess!

 

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Why Local Marketing [Article]

 What is it?

Local Marketing is the process of creating and communicating messages about your business to your local community. The idea is to specifically target the community around your business and direct promotional messages to the local population, rather than a mass market. This saves you time and money, increasing your ROI. With 95% of smartphone users searching for local info, it definitely pays to market locally.

82% of small business owners say that their main source of new business is referrals. Luckily, 72% of consumers trust online reviews just as much as personal recommendations from real people. By simply managing your online presence, you can build referrals faster than ever before! Local marketing builds your online presence, giving you top search results in search engines and local directories, so your business becomes the top choice for local consumers.

How does it work?

Did you know that when people search for a product or service online, local businesses appear higher in the results than non-local businesses? When you use geographically targeted keywords on your website, you’re harnessing the power of localized search engine results and pushing your website higher on the results list. With 73% of all online search activity relating to local content, that means there are a lot of consumers who could be viewing your business right now. All you have to do is create the online presence and local marketing campaign that will put you in their first page results.

Local online marketing helps your business attract more customers from the Internet in your community. With custom software that is provided as a service, you can create and control a complete local online marketing strategy that brings more quality visitors to your site – and then converts them to clients.

Why is it important?

Local marketing gives your business that competitive edge that makes the difference between success and failure. For many small to medium sized businesses, the ability to market locally is vital and should always be considered first.

It is estimated that nearly 90% of all your customers live, work, or play within 6 miles of your business’ location. More specifically, 70% of your customers are typically within 3 miles of your location. This means your local market is important and local marketing is essential.

How can it help you?

By marketing your business with local search engines such as Google places, Yahoo local, and Bing local, your business will benefit from more targeted traffic. By specifically marketing locally with software as a service that boosts your online marketing efforts, your business will be more successful with your target audience! With 44% of online shoppers starting by using a search engine, you need to ensure your business is coming out on top!

Local marketing offers:

Low Cost | Less Competition | Direct Exposure | Geographic Targeting

Low Cost | Less Competition | Direct Exposure | Geographic Targeting

 

Yes! We do local marketing…

 

Everything you need for Online Marketing!

Create your own #LocalSuccess!

 

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Online Marketing [Infographic]

The top 4 ways that Online Marketing can help your business! [Infographic]

Did you know that web marketing is:

  1. Cost Effective
  2. Targeted
  3. Measurable
  4. Flexible
Online Marketing Infographic

Online Marketing Infographic

Want to know more about online marketing? Click here to get familiar with marketing online!

Ready to get started with your online marketing campaign? Click below to get started!

Everything you need for Online Marketing!

Create your own #LocalSuccess!

 

 

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Online Marketing [Prezi]

Want to know more about Online Marketing? Check out this brief presentation to find out the top 4 ways Online Marketing can work for you!

Did you know that web marketing is:

  1. Cost Effective
  2. Targeted
  3. Measurable
  4. Flexible

Ready to learn even more about Online Marketing? Click here to get even more info about marketing your business online!

Ready to get started with your online marketing campaign? Click below to get started!

Everything you need for Online Marketing!

Create your own #LocalSuccess!

 

 

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