Tag Archives: Web Presence

Editing Your Organization Location Details

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To start improving your web presence

It’s important to review the core business information found in your Organization Location Details.  This information includes your phone number and address, hours of operation and the payment methods you accept.

Editing the details of your Organization Location is very easy to do.  Text boxes, satellite buttons and drop down menus make changes fast and simple.  Go through all the options and make sure that each section is filled out completely. Remember that everything you add to your Organization Location Details is searchable information, and can help set you apart from your competition.

Here are some useful hints about specific sections of your Organization Location Details:

1. Branding.  Here you choose how your business name displays online. You can upload a logo, choose your “established since” date and select a color scheme for your CityDirect.info pages.

2. Communication.  Include all of the ways that people can contact you here. A key contact is required,  and by including the different languages spoken will make your business searchable by those languages. Here is an example: “Portuguese Veterinarian in Toronto Ontario.”

3. Physical Location.  A correct address in the city which you are established is required, but can be kept private. Including a neighborhood, closest major intersection or transit stop will help potential clients pin point the location of your business. Your GPS coordinates control the map displayed on your pages and are automatically generated when you first sign up.

4. Market Area. You can define the areas that you do business. From your clients point of view, think about how far they would want to travel for their product or service. Try to keep your market area within this distance.

5. Online. Include the email address that you would like clients to use.  Add your domain name and our system will create helpful links through your CityDirect.info pages.  The section below denotes what domain name is being assigned to your Start Page and the registration information for it.

6. Hours of Operation. When is your business open to serve the public?  When are you willing to accept phone calls?  Your hours of operation is basic but critical information. Using drop down lists you can select opening and closing times for each day.  Select the satellite box if you accept phone calls outside of regular business hours and feel free to add in a description of your operational hours if it is easier to describe.

7. Payment. Including the methods of payment that you accept is often over looked information, but is  key that your customers know.  Use the check boxes to include the currencies accepted and discounts you offer.  If you are a non profit organization check that  box to indicate this information.

8. Features. There are a lot of standard features used to inform your potential clients.  Restaurants and hotels have additional features that they can include by selecting check boxes related to their organizations.

9. Specialties, Brands, Products and Services Keywords. Sorted in order of importance, your keywords clearly tell the public and search engines, what your business is all about. Be sure to be inclusive but not repetitive.  eg. Plumbing, Plumbers, Plumber, Commercial Plumber are not considered the same.

10. Additional Information. There is also the option to add extra information for your customers. For instance, manufactures find it helpful to define their capabilities in terms of number of employees or annual sales. This gives their potential clients an idea of what their capacity is.

← Go back to “Improving Web Presence” Proceed to “Edit Start Page Content” →

Return to “Instruction Guide”

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Improving Your Web Performance

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Improving your web performance through CityDirect.info can be done in a few steps. You are already headed in the right direction by becoming a CityDirect.info Business Member.

Here is what’s next:

Step one: Get your core content in place.

In the online world, content is considered King! King's crown
The most important factor to getting found in search results are the written words on your page.  When you signed up for a CityDirect.info account and activated your basic products, our system automatically created some content based on the categories you listed your business in.  We did this because search engines find our pages quickly, and having a some content in place is better than having nothing there.

This content is designed as a placeholder, and needs to be changed for you to reach maximum search results. There are a few key places we suggest editing first, but you’ll want to make sure that eventually, your pages are filled with lots of rich content about every aspect of your business.

  1. Review your organization details and make sure they are accurate.
  2. Edit your Start Page Content – This is one of the first things potential customers and search engines will find about your business.
  3. Edit your Keywords to ensure that the search engines know what searches you want to be found in.
  4. Edit your Profile Page content and give the search engines more content to search through.

Step two: Work on the look and feel

With your content in place the search engines should start picking up on the content in your pages, putting your information higher in search results. In no time at all, potential customers will start coming to your page because you offer what they are looking for. When they get there, you want them to make a connection and feel confident that your business is the right one for them. Customizing the look and feel of your pages will really help customers start to develop positive feelings towards your business.

Colour wheel

 

Note: All look and feel, branding, and graphic options are exclusive to the Enhanced Versions of our products.  With Basic Pages, you can upload graphics etc. but they will not be displayed.

There are many ways that you can update the look and feel of your pages.  Start by reviewing the Graphic Option Overview.

 

Afterward, here are a few places that you can begin making edits to your graphics:

  1. The Header Graphic on your Start Page
  2. The Color Scheme
  3. The Background

Step three: Update regularly.

After you have created the content on your Start Page, updated the look and feel of your pages, you should make sure that you are making time to update your pages on a regular basis.

This may raise the question, “What should I be updating?”

Update post-it note

The answer: Everything.

While the core functions of your business may be the same from day to day, there should be different elements that change on a regular basis.  You may have a special on for a week or you may have new products or services to offer. We want to know about everything.

Search engines  like fresh, current content. Updating your content is key to keeping your content fresh and easily found by major search engines like Google, Bing and Yahoo.

Try editing your Call to Action, make some minor changes to your Start Page, or update your Profile Page. Our system recognizes that you are making updates and sends a signal to Google to promote your placement on search engines.

For your convenience, we have created a step by step checklist for you to use to ensure that your web presence gets completed. Simply click on the link below to download the checklist in .pdf format.

Website Checklist

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The Success of Our House, Barrie, Ontario

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Our House

Our House in Barrie, Ontario –  a seller of unique gifts, jewellery, and home accessories – is doing a fantastic job with their website provided by www.BarrieDirect.info.

The following highlights some of the many things they have done well and the online success these efforts are achieving:

- Enhanced Pages: Our House opted to Enhance their Start Page Package (with Map and Contact pages). They also Enhanced their Profile, Brands, and Social Pages. By doing so, they have unlocked the full power of each page offering.

- Graphic Design: Our House worked well with their  CityDirect.info Marketing Specialist to communicate a look and feel to our in-house graphic designers. Our designers executed design that reinforced the brand image of Our House – upscale and sophisticated, focused on women who care about classic, long lasting style.

- Domain and Hosting: With the domain name OurHouseBarrie.com, and hosting provided through BarrieDirect.info, Our House is sure to benefit from superior reliability and the ease of dealing with one provider of online marketing solutions.

- Local Directory: Being part of Barrie, Ontario’s premier local business directory and CitySite, Our House benefits from having their virtual storefront (their website) and their listings within BarrieDirect.info’s local network – which significantly increases qualified visits and improves search engine optimization (SEO).

Brand Page:

http://www.ourhousebarrie.com/brands/


Profile Page:

http://www.ourhousebarrie.com/profile/

Directory Listing (Enhanced):


Google Search: “Our House Barrie, Ontario”

#1 result with each page individually itemized

Google Search: “Unique gift Barrie, Ontario”

#1 and #2 result from their Start Page and Profile Page respectively.

– Our House knows how important Google has become to local business. They also understand that such an important aspect of their marketing should be managed by experts if they are to remain competitive. Therefore, Our House uses the expert services of CityDirect.info to not only properly setup and optimize their local account but to keep them optimized as the rules of the game continue to change.

– Our House realizes that the Internet is a powerful tool to spread word of mouth. They know that social networks like Twitter and Facebook are now used as much as search engines. By harnessing a Social Page through BarrieDirect.info they not only are able to quickly and easily share information with their audience, but also save time and effort – because their Social Page allows them to place messages into Facebook, Twitter and LinkedIn all at once.

http://www.ourhousebarrie.com/social/

– By working with their CityDirect.info Marketing Specialist and by making good use of www.BarrieDirect.info, Our House not only has built an impressive online presence, but has focused it directly at their target market.

 

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