Tag Archives: Profile Page

Editing your Profile Page Content Groupings

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Unlike the Start Page, the Enhanced Profile Page has ten groupings, where the basic version only has three.  In other words, the enhanced version gives you ten opportunities to describe different aspects of your business, ten opportunities to tell the search engines what you do, and ten opportunities to get found by potential customers.

Once you have logged in using the pencil icon on the Profile Page Content Grouping, you will be taken directly to the Profile Page editing area in Centrepointe.  The first section you will see is the Graphic Options which are exclusive to the Enhanced Profile Page.

Scroll down past the graphic options until you arrive at the profile information and First Content Grouping.

Are you wondering what should you be writing in each content grouping?  The first Content Grouping should be another overview of your business that reinforces the important parts of your business.  You should tell people the broad stroke of your business, how long you have been in business, why someone should pick you, what sets you apart from other similar business, what are you good at, the core values of your company and your mission statement.

The second, through the tenth Content Grouping should focus exclusively on one important product, service, or aspect of your business.  It should not include any reference to any other product, service or aspect.  They should also be in order of importance. For example, the second Content Grouping should be exclusively about your most important keyword, and the tenth Content Grouping should be about your ninth most important keyword.

The Content Groupings on the Profile Page are very similar to the Start Page. Refer to the Start Page Content Grouping blog to learn how to write a proper 1. Heading, 2. Sub Heading and 3. Paragraph.

A big difference with the Profile Page Content Grouping is that it comes with the ability to create an 4. external link.  Search engines, like Google, will read a particular paragraph and then follow the associated link.  If they find material that is relevant after the link, it will help with your search result for the keyword in your Content Grouping.  For instance, if your paragraph is all about ‘Emergency Veterinary Services’ and you link to a page on your web site that is exclusively about ‘Emergency Veterinary Service’ search engines will consider this a valuable link and you should receive better search results for it.  (Learn more about creating effective External Paragraph Links)

5. Paragraph Graphics are a very powerful way to encourage people to understand what a Content Grouping is about.  Think of how newspapers grab your attention about a particular article by associating a descriptive picture with it.

6. The SEO Assistant is a tool that provides helpful hints on how to best use a particular option.  There is one for each content grouping.  For each one, you should include 3 keywords that are closely related to the content grouping.  By including these words in your SEO Assistant, you are clearly telling the search engines what particular keywords the associated paragraph is focused on.  Keyword included in the SEO Assistant will also appear in a keyword list at the bottom of the page, further optimizing those words.

7. Should you wish, you can have the update that you have made to the first Content Grouping, published to the different social media pages for your particular CitySite.  This satellite box remains checked by default, and we encourage you to publish all updates when you alter your first Content Grouping.

Once you are finished writing your content, scroll down to the very bottom of the page and click on the “Preview Edits” button. This will take you to a preview of how your content will be displayed on the web.

Once you are satisfied with how the content appears, click on “Save and Return to Account Overview.”

 

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Recently Updated Profile Pages

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New:

Organizations who have recently updated their Profile Pages are now listed together on one page.

Example:

http://members.barriedirect.info/updated-profile-pages/

Breakdown:

The recently updated pages are organized in two ways. First, they are separated by Enhanced and Basic Profile Pages. Recently updated Enhanced Profile Pages come first, followed by the recently updated Basic Profile Pages.

The recently updated Profile Pages are then broken down by the date and time of the last update.  The most recent updates are found at the top of the category.

However, Enhanced Profile Pages always come first, no matter how recently updated the Basic Profile Pages are.

For example,  Anthony Adam Mortgage Sense Inc., with an Enhanced Profile Page, was updated  2 days ago:

Even though the Barrie Condo team updated their page 4 hours ago:

Anthony Adam Mortgage Sense Inc. would come before Barrie Condo Team because it is in the Enhanced Profile Page category.

Features:

Merit badges: Merit badges are placed on the left hand side of your logo and reflect how recent the update was with a gold, silver or bronze badge.

Time of last update: The time of the last update is shown so that everyone knows how recently your page was updated!

Headline and subhead: The first Headline and first Subheading from the Profile Page are pulled into this list to provide more information about the organization. This also creates consistency between pages.

These headings were taken from here on the Profile Page:

Logo and name: The organization name and logo are shown in the Recently Updated Profile Page list for easy recognition.

There is a maximum of 20 organizations in the list for recently updated Profile Pages: 10 Enhanced Profile Pages, and 10 Basic Profile Pages. Organizations can get their names on this list simply by updating their Profile Page. The more your Profile Page is updated, the more your name can be featured on this list!

Example of Recently Updated Enhanced Profile Page list :

Example of Recently Updated Basic Profile Page list :

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Updated Members Area Page

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Improved:

Before, the Members Area Page showed updates to the Start and Profile Pages only.

Now:

The Members Area Page shows updates to more pages, including:

Specialties Page:


Brands Page:


Products Page:


Services Page:

In addition to there being more updated pages shown on the Members Area Page, these updates also have Merit Badges.

The Merit Badges, awarded in gold, silver and bronze, reflect how recently your Page was updated. The most recently updated pages get a gold badge, and higher placement in this list!

Lastly, in the side bar on the right hand side of the Members Area Page, we have included the business names and links to businesses that have:

Recently become Business Members:

Recently customized:

Recently Launched Websites:


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