Tag Archives: Online advertising

Why Website Builder

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What is it?

There are many website builders available today. You can pay for an account and various features, or you can get free versions that are ad-supported. But not all website builders are made equally. Most are simple and easy to use – but don’t pack the sophisticated technologies behind Search Engine Optimization or pre-made page types. When you chose a website builder, you need to consider what it’s being used for. If you’re promoting your local business, you need a website builder that supports your marketing efforts and maximizes your broadcasting abilities. A website builder that offers such features as: 1. Built in SEO 2. Social Media Syndication 3. Page Types 4. Mobile Responsive 5. Easy to Use. These features will ensure that you’ll be able to publish content easily, getting the best search results from your content.

How does it work?

It’s easy to create a professional looking business website in minutes with our awesome website builder. Expand your reach and get more customers with a site for your local business that is search engine friendly and looks great everywhere – from computers, to smartphones, to tablets. A website builder you’ll actually want to use. Easy-to-use templates and built in SEO give you a powerful web presence in just minutes. What are you waiting for? Get online today. Easy to customize, with no tech skills required. Get a professional website in just minutes and start reaching new customers today. Get found more often for what you sell, with an easy to use website builder. So easy-to-use you’ll be back to doing what you love in no-time!

Why is it important?

Website builders are important for any small business owner. When you don’t have a large marketing budget, you need to get the most out of every investment. Website builders are a sophisticated tool that allows even the smallest budget to get a professional web presence in a short amount of time. By using a well-made website builder, you can expect to create a professional looking and engaging website in just a few minutes. Pre-made templates and page types make it easy to fill in your own information and publish to all of your social media channels. With functionality like that, you can reach a wider audience than ever before – in just minutes!

How can it help you?

  1. No technical skills required
  2. Straightforward and simple
  3. Mobile responsive design
  4. Fully search engine optimized
  5. Social network integration

 

No Technical Skills Required

Don’t waste time coding. Simply publish your content and get results fast. An effective website builder will allow you to create your website without wasting your time with a lot of complicated code. With CityDirect.info’s website builder, you don’t need to know HTML, CSS, JavaScript, or PHP to create an amazing website to showcase your business. If you can write an email, you will be able to easily use our website builder. Our focus is on entrepreneurs who run small and medium size businesses, and our system has been designed to be used by people just like you. You don’t have a lot of time to waste learning new coding languages – so we’ve taken care of it so you can get back to what you love doing.

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Straightforward and Simple

Get your content published quickly with templates. Whatever your business offers, we have an easy-to-use page type for it. A fully featured website content management system (CMS) gives you complete control over your website’s content and graphics. Since quality content creates quality inbound leads, we’ve made adding and editing content as easy as possible. Unlike other online site creators, we don’t treat all your content the same with one page type. The requirements of a page to showcase a product are different than that of a service. Therefore, we offer specific page series for different purposes.

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Mobile Responsive Design

With a rapidly growing amount of people using the internet on mobile devices, it’s imperative to have a website that looks as great on a smart phone or tablet as it does on a computer monitor. Our website builder creates one site that automatically responds and looks awesome everywhere.

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Fully Search Engine Optimized

With our easy to use system, your content is Search Engine Optimized every time. We’ve done the hard part, so your small business gets top search results. Search engines like Google, are essential in getting your business’ information and offerings in front of more customers. CityDirect.info strictly follows SEO best practices and constantly iterates and adjusts to the changing SEO landscape. We keep on top of SEO coding so you can focus on your great content.

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Social Network Integration

With linked social media accounts, you can automatically syndicate your content to reach a wider audience. Connect with a larger audience than ever before, easily! With social media integration, this is possible. Social networks are word-of-mouth on steroids. Get the word out and save precious time doing it. Our Centrepointe platform will integrate directly with your social accounts such as Facebook, Twitter, LinkedIn, Instagram, Tumblr, and more. With our platform, your content can be promoted across your entire web presence instantly with a click of a button. When you make a website with our website builder, you join our business community network which gives your a platform and allows you to stand out in your target market.

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Yes! We do Website Builders…

 

Software as a Service made just for small businesses.

Create your own #LocalSuccess!

 

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The Anatomy of a CityDirect.info Print Ad

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Here is an example of a print ad that uses offline marketing to drive traffic to the website.

This image illustrates the points from the blog post, Marketing Offline to Drive Targeted Website Traffic, which explains how direct marketing can be used to connect offline to online marketing initiatives and drive targeted website traffic.

Outlined below, are some great aspects to include on your print ads according to MarketingProfs:

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Always Online= Always Open

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The Importance of Having a Website

Having a website creates an online version of your store; a store that doesn’t have set hours, is never short staffed and always has answers to the questions your customers are asking.

Always Open
A 9 to 5, Monday to Friday lifestyle does not exist in the life of a website, and with a business website your store never really closes. Customers can find information about your business, see what products you sell and what brands you carry anytime they want. You never have to worry about missing a new customer with a strong online presence.

Employee of the Year
Websites are there 24/7, 365 days a year, holidays, weekends and evenings. They never call in sick, take breaks or show up late. A good business website is equivalent to the perfect employee. You should feel confident in sending customers to your website to find the information they need.

FAQs Answered
As a small business owner, you likely spend a lot of your time answering a set of common questions from your customers. A website translates into a customer service representative who never misses a call, and a place where you can direct your customers to find all of the information they need.

With a business website, you now have more time to focus on the next steps in your integrated marketing strategy, because creating a business website is just the beginning.

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Claiming or creating a listing on CityDirect.info

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Claiming or creating a listing on the CityDirect.info network allows you to control information on your Directory listing or publish new information.

Note that only Business Owners, or an authorized Marketing Manager employed by the company will be allow to control a businesses listing. Under no circumstances will 3rd party organizations be allowed to control a listing of another business.

 

To Claim a listing:

Click on the Claim button.

Click on the Claim button.

Method one: From your ‘More Info’

Your more info page is simply a page that contains your vital business information such as your phone number, address (if available), and business name as well as applicable categories.

You will find the “More Info” page by clicking on your Directory Listing on your CitySite.

There are sevral different “claim” or “edit” buttons throughout the site.  Clicking on any of them will allow you to start the claim process.

 

 

 

 

 

To Claim or Create a listing

From City Site or Directory Sub Categories.

Click to sign in.

Click to sign in.

On almost every page on the CityDirect.info network there are “sign-up” and “sign-in” in the top right hand corner of the page. Simply click on the “Sign-Up” link to start the claiming process.

By using either of these two methods you will be taken to the account creation page. You can be confident while inputting your information that CityDirect.info will not disclose your it to any third party, you can read our privacy policy here.

 

 

 

 

 

 

 

Once you have created your account select “join” and your account will automatically be created. Be sure to remember your password as you will use it along with your email to access your account in the future.

At this step you may be asked to sign in using the account that you just created. If you are, this is a normal step. Simply enter in your email and password and click “login.”

 

 

 

 

 

 

 

Whether you are claiming an existing listing or adding one to our network, the first thing you need to do is find your organization on our CitySite.

 

 

 

 

 

First, search for your business by using your telephone number. If you are trying to claim a listing with an incorrect telephone number, use the number the current displays on the listing you are attempting to claim.

 

 

 

 

 

 

 

 

 

 

 

 

 

If no match has been generated, we then ask you to search for you business by it’s name and city.

 

 

If a match has been found you will be able to select the satellite box beside it and claim it. If not you can choose to create a listing or search for it again.

Once you select claim, or create your listing, you will be taken to our Wizard that allows your to add and edit details of your business.

 

 

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Improving Your Web Performance

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Improving your web performance through CityDirect.info can be done in a few steps. You are already headed in the right direction by becoming a CityDirect.info Business Member.

Here is what’s next:

Step one: Get your core content in place.

In the online world, content is considered King! King's crown
The most important factor to getting found in search results are the written words on your page.  When you signed up for a CityDirect.info account and activated your basic products, our system automatically created some content based on the categories you listed your business in.  We did this because search engines find our pages quickly, and having a some content in place is better than having nothing there.

This content is designed as a placeholder, and needs to be changed for you to reach maximum search results. There are a few key places we suggest editing first, but you’ll want to make sure that eventually, your pages are filled with lots of rich content about every aspect of your business.

  1. Review your organization details and make sure they are accurate.
  2. Edit your Start Page Content – This is one of the first things potential customers and search engines will find about your business.
  3. Edit your Keywords to ensure that the search engines know what searches you want to be found in.
  4. Edit your Profile Page content and give the search engines more content to search through.

Step two: Work on the look and feel

With your content in place the search engines should start picking up on the content in your pages, putting your information higher in search results. In no time at all, potential customers will start coming to your page because you offer what they are looking for. When they get there, you want them to make a connection and feel confident that your business is the right one for them. Customizing the look and feel of your pages will really help customers start to develop positive feelings towards your business.

Colour wheel

 

Note: All look and feel, branding, and graphic options are exclusive to the Enhanced Versions of our products.  With Basic Pages, you can upload graphics etc. but they will not be displayed.

There are many ways that you can update the look and feel of your pages.  Start by reviewing the Graphic Option Overview.

 

Afterward, here are a few places that you can begin making edits to your graphics:

  1. The Header Graphic on your Start Page
  2. The Color Scheme
  3. The Background

Step three: Update regularly.

After you have created the content on your Start Page, updated the look and feel of your pages, you should make sure that you are making time to update your pages on a regular basis.

This may raise the question, “What should I be updating?”

Update post-it note

The answer: Everything.

While the core functions of your business may be the same from day to day, there should be different elements that change on a regular basis.  You may have a special on for a week or you may have new products or services to offer. We want to know about everything.

Search engines  like fresh, current content. Updating your content is key to keeping your content fresh and easily found by major search engines like Google, Bing and Yahoo.

Try editing your Call to Action, make some minor changes to your Start Page, or update your Profile Page. Our system recognizes that you are making updates and sends a signal to Google to promote your placement on search engines.

For your convenience, we have created a step by step checklist for you to use to ensure that your web presence gets completed. Simply click on the link below to download the checklist in .pdf format.

Website Checklist

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Editing your Keywords

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Editing your Specialties, Brands, Products or Services Keywords is easy.  Once you have Signed into Centerpointe you will need to navigate to the ‘edit’ button of your Organization/Location Details.

The keyword section is located near the bottom of the Organization Location editing page.  You should see a clear section titled “Specialties, Brands, Products and Services” and four white text boxes:

Adding and editing keywords is as simple as pointing, clicking and typing.  However, there are a few things to consider for best results:

  1. Order of Importance – You want the most important keyword in each section first.
  2. Be Specific - Don’t mix up your keyword in the wrong sections, ie. make sure that your services contain only the services you provide and no brands, products or specialties.
  3. Don’t Spam – Using the same keyword or phrase in exactly the same way twice will provide no benefit, so there is no need for duplication.
  4. Be Inclusive- Although there is some truth to the thought “the more keywords you add, the less specific and targeted you are”,  it is important that all of the important keywords are included. You must make sure that every search term that is important for your business to be found, is included in your list of keywords.

Remember, keywords and phrases need to be separated by commas and are not case sensitive!

After you have entered all of the keywords you want to be found for, scroll down to the very bottom of the page and click on the “Preview Edits” button. This will take you to a preview of how your content will display on the web.

Once you are satisfied with how the content appears, click on “Save and return to account overview.”

Don’t forget to revisit your keywords every now and then and make sure they are fresh, relevant and up to date.

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