Category Archives: Start Page

Editing your Start Page Content Grouping

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Your Start Page  is the first thing that your potential clients and search engines will read about your business.  That’s why we recommend that the Start Page Paragraph is among the first things that you edit.

The easiest way to edit is to log in using the Pencil Icons located to the top right of your Start Page Paragraph.  (Forget how to log in using the pencils? Visit our Using Pencils to Edit blog post.)

The Start Page editing area has a number of different sections: graphics, call to action (both of which are exclusive to the Enhanced Start Page) and start page information.

We want to focus on the Content Grouping section under the heading “Start Page Information”.

Four components make up the Start Page Paragraph: A heading, subheading, body, and profile page link.  You want to use these to explain to your potential customers the most important aspects of your business.  Think of it as an overview, or the view from 1000 feet in the air.  This is your elevator speech, your chance to attract new customers by telling them exactly what you do, and to answer the questions your  clients might ask, before they even ask.

The Heading, in 125 characters or less, you want to state who you are, what you do, and where you do it. For example, if you are a Plumber named A. McKenna, in Etobicoke, a great headline would be “A. McKenna Plumbing. Plumbers in Etobicoke, Ontario.”

Notice that as soon as you click on any content filed, the SEO assistant will automatically show up to the right and will advise you of what you should write. You’ll be given great tips about getting the most out of the text field, the minimum characters required and the maximum characters allowed.

The Subheading should simply elaborate on your services and give a brief synopsis of what the reader should expect to find below. A great subheading for the same plumber would be “For commercial, residential or emergency plumbing call A. McKenna Plumbing in Etobicoke”

The Paragraph is your opportunity to communicate with your potential clients and create very highly searchable content that the search engines will quickly find.  This paragraph is a large contributing factor to your overall search engine placement.  You want to make sure that the most important keywords are included in this paragraph, that it is readable and gives the customers a great overall impression of your business. Here are some examples of well written Start Page Paragraphs:  Dr Chris Schell, Holly Meadows Chiropractic, Honda.

The Profile Page Link is a text based link directly linking to your Profile Page.  You can encourage people to read more about your business.

The Start Page Paragraph Graphic is reserved for the enhanced version of the Start Page.

Once you are finished writing your content, scroll down to the very bottom of the page and click on the ‘Preview Edits” button, this will take you to a preview of how your content will be displayed on the web.

Once you are satisfied with how the content appears, click “Save and return to account overview.”

Editing your Call to Action (Enhanced Pages)

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You now have people coming to your page. They are reading your information, are interested in what you are offering…

…But they are not being prompted to take action.

A strong call to action is important to give customers that little push to take the next step.

Editing the call to action on your Start Page in Centrepointe is easy to do with these few steps:

1. Log into your account from the Business Member log-in page:

2. From the Account Overview page scroll down to the “Start Page” section and select the option to Edit/Remove

3. From this page scroll down to the Call to Action. This is where you will be able to make edits to the content that is displayed on your page.

Remember: the heading has a limit of 125 characters and the subheading has a limit of 140 characters (both including spaces).

4. Once you have made the changes to your Call to Action, don’t forget to save! Scroll to the bottom of the page, preview your changes and then Save!

 

 

 

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More Share Options on More Pages

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* New *

This updated module has now been added to the Start, Specialties, Brands, Products, More Info, and Services Pages, Basic or Enhanced.

Here is an example of a Specialties Page before the sharing options were added:

Now, this is what the pages look like with the new module added in:

This new addition to your Pages makes it fast and easy for visitors to share your Pages and information. Easier to share, means more sharing and more sharing means more potential views!

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More Sharing!

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* Improved *

Share buttons for LinkedIn and Twitter are now added to More Info and Start Pages, Basic or Enhanced

Until now, there were only two options for sharing in this module:

This module  can be found on the Start Page of both Basic and Enhanced profiles:

We have now added LinkedIn and Twitter buttons to the share module:

These extra sharing options allow for your page to be shared in more ways and increase the number of people who will potentially see your pages.

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Changing your CityDirect.info color schemes

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Colors schemes are available on the Enhanced versions of CityDirect.info pages.

The easiest way to log in to change your color scheme is to sign-in to your Account Overview in Centerpointe.

1. Once there you want to select “edit” your Organization Location Details

2. In your Branding section select “Click here to select a colour scheme that best matches your organization’s branding.”

3. Select the satellite button beside the color scheme that you want to use.

4. Scroll down to the bottom and select “Save Changes…” Remember, Centrepointe sessions time out after 45 min.

You will be returned to your Organization/Location Details pages.  To return to your Account Overview scroll down to the bottom and select “Preview Edits” and then “Save and return to account overview.”

Click to watch tutorial on YouTube

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Show your contribution on all of your Pages!

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* Improved *

“Last Updated On” Date, “Verified Authentic Page Published by Owner” label and Merit Badges added to each Product Page

Now: These improvements will be added to each of the Product Pages (Start, Profile, Brands, Contact etc.)

With the addition of “Last Updated On” date and Merit Badges onto product pages, Business Members are now being encouraged to update more than just their Listings.

Placing this date on each Product Page lets users see how current the information is on each individual page. This being said, the Merit Badges also change from page to page, depending on the date of the last update.

Just as on the Listings, the breakdown of the Merit Badges is as follows:

Merit Badges

Merit Badges

The “Verified Authentic Page Published by Owner” label identifies pages that are managed and maintained by actual businesses and organizations. Similar to the “Verified Listings Published by Owner”, this label builds trust, credibility and shows that you are paying attention to your listings.

Verified Page

Verified Page

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Pencils Link Right to Centrepointe

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Pencil icons link directly to the associated form in Centrepointe

By clicking on the pencil icon, Business Members are prompted to login to their account and are then taken directly to the part of Centrepointe that allows them to edit the content associated with the placement of the pencil.

Contact Information

Contact Information

For example, clicking on the pencil in the Contact section of the page, will take the Business Member to the form in Centrepointe that edits the details of the Organization Location, including location and contact information.

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New Icons, Buttons and Links On Listings

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* New *

We have finally added access to Video, Social, Specialties, Brands, Products, and Services to the Listings on the Directory Pages for Business Members.

Enhanced Listings will have new icons, in an updated style. The Basic Listings for Business Members now have more links, and for the first time, icons as well!

Example of Enhanced Listing:
 

Enhanced Listings
Enhanced Listings
Enhanced Listing

Enhanced Listing

Example of Basic Listing:

Basic Listings

Basic Listings

Basic Listing

Basic Listing

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