Category Archives: HOW TO

Editing your Profile Page Content Groupings

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Unlike the Start Page, the Enhanced Profile Page has ten groupings, where the basic version only has three.  In other words, the enhanced version gives you ten opportunities to describe different aspects of your business, ten opportunities to tell the search engines what you do, and ten opportunities to get found by potential customers.

Once you have logged in using the pencil icon on the Profile Page Content Grouping, you will be taken directly to the Profile Page editing area in Centrepointe.  The first section you will see is the Graphic Options which are exclusive to the Enhanced Profile Page.

Scroll down past the graphic options until you arrive at the profile information and First Content Grouping.

Are you wondering what should you be writing in each content grouping?  The first Content Grouping should be another overview of your business that reinforces the important parts of your business.  You should tell people the broad stroke of your business, how long you have been in business, why someone should pick you, what sets you apart from other similar business, what are you good at, the core values of your company and your mission statement.

The second, through the tenth Content Grouping should focus exclusively on one important product, service, or aspect of your business.  It should not include any reference to any other product, service or aspect.  They should also be in order of importance. For example, the second Content Grouping should be exclusively about your most important keyword, and the tenth Content Grouping should be about your ninth most important keyword.

The Content Groupings on the Profile Page are very similar to the Start Page. Refer to the Start Page Content Grouping blog to learn how to write a proper 1. Heading, 2. Sub Heading and 3. Paragraph.

A big difference with the Profile Page Content Grouping is that it comes with the ability to create an 4. external link.  Search engines, like Google, will read a particular paragraph and then follow the associated link.  If they find material that is relevant after the link, it will help with your search result for the keyword in your Content Grouping.  For instance, if your paragraph is all about ‘Emergency Veterinary Services’ and you link to a page on your web site that is exclusively about ‘Emergency Veterinary Service’ search engines will consider this a valuable link and you should receive better search results for it.  (Learn more about creating effective External Paragraph Links)

5. Paragraph Graphics are a very powerful way to encourage people to understand what a Content Grouping is about.  Think of how newspapers grab your attention about a particular article by associating a descriptive picture with it.

6. The SEO Assistant is a tool that provides helpful hints on how to best use a particular option.  There is one for each content grouping.  For each one, you should include 3 keywords that are closely related to the content grouping.  By including these words in your SEO Assistant, you are clearly telling the search engines what particular keywords the associated paragraph is focused on.  Keyword included in the SEO Assistant will also appear in a keyword list at the bottom of the page, further optimizing those words.

7. Should you wish, you can have the update that you have made to the first Content Grouping, published to the different social media pages for your particular CitySite.  This satellite box remains checked by default, and we encourage you to publish all updates when you alter your first Content Grouping.

Once you are finished writing your content, scroll down to the very bottom of the page and click on the “Preview Edits” button. This will take you to a preview of how your content will be displayed on the web.

Once you are satisfied with how the content appears, click on “Save and Return to Account Overview.”

 

Improving Your Web Performance

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Improving your web performance through CityDirect.info can be done in a few steps. You are already headed in the right direction by becoming a CityDirect.info Business Member.

Here is what’s next:

Step one: Get your core content in place.

In the online world, content is considered King! King's crown
The most important factor to getting found in search results are the written words on your page.  When you signed up for a CityDirect.info account and activated your basic products, our system automatically created some content based on the categories you listed your business in.  We did this because search engines find our pages quickly, and having a some content in place is better than having nothing there.

This content is designed as a placeholder, and needs to be changed for you to reach maximum search results. There are a few key places we suggest editing first, but you’ll want to make sure that eventually, your pages are filled with lots of rich content about every aspect of your business.

  1. Review your organization details and make sure they are accurate.
  2. Edit your Start Page Content – This is one of the first things potential customers and search engines will find about your business.
  3. Edit your Keywords to ensure that the search engines know what searches you want to be found in.
  4. Edit your Profile Page content and give the search engines more content to search through.

Step two: Work on the look and feel

With your content in place the search engines should start picking up on the content in your pages, putting your information higher in search results. In no time at all, potential customers will start coming to your page because you offer what they are looking for. When they get there, you want them to make a connection and feel confident that your business is the right one for them. Customizing the look and feel of your pages will really help customers start to develop positive feelings towards your business.

Colour wheel

 

Note: All look and feel, branding, and graphic options are exclusive to the Enhanced Versions of our products.  With Basic Pages, you can upload graphics etc. but they will not be displayed.

There are many ways that you can update the look and feel of your pages.  Start by reviewing the Graphic Option Overview.

 

Afterward, here are a few places that you can begin making edits to your graphics:

  1. The Header Graphic on your Start Page
  2. The Color Scheme
  3. The Background

Step three: Update regularly.

After you have created the content on your Start Page, updated the look and feel of your pages, you should make sure that you are making time to update your pages on a regular basis.

This may raise the question, “What should I be updating?”

Update post-it note

The answer: Everything.

While the core functions of your business may be the same from day to day, there should be different elements that change on a regular basis.  You may have a special on for a week or you may have new products or services to offer. We want to know about everything.

Search engines  like fresh, current content. Updating your content is key to keeping your content fresh and easily found by major search engines like Google, Bing and Yahoo.

Try editing your Call to Action, make some minor changes to your Start Page, or update your Profile Page. Our system recognizes that you are making updates and sends a signal to Google to promote your placement on search engines.

For your convenience, we have created a step by step checklist for you to use to ensure that your web presence gets completed. Simply click on the link below to download the checklist in .pdf format.

Website Checklist

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Editing your Keywords

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Editing your Specialties, Brands, Products or Services Keywords is easy.  Once you have Signed into Centerpointe you will need to navigate to the ‘edit’ button of your Organization/Location Details.

The keyword section is located near the bottom of the Organization Location editing page.  You should see a clear section titled “Specialties, Brands, Products and Services” and four white text boxes:

Adding and editing keywords is as simple as pointing, clicking and typing.  However, there are a few things to consider for best results:

  1. Order of Importance – You want the most important keyword in each section first.
  2. Be Specific - Don’t mix up your keyword in the wrong sections, ie. make sure that your services contain only the services you provide and no brands, products or specialties.
  3. Don’t Spam – Using the same keyword or phrase in exactly the same way twice will provide no benefit, so there is no need for duplication.
  4. Be Inclusive- Although there is some truth to the thought “the more keywords you add, the less specific and targeted you are”,  it is important that all of the important keywords are included. You must make sure that every search term that is important for your business to be found, is included in your list of keywords.

Remember, keywords and phrases need to be separated by commas and are not case sensitive!

After you have entered all of the keywords you want to be found for, scroll down to the very bottom of the page and click on the “Preview Edits” button. This will take you to a preview of how your content will display on the web.

Once you are satisfied with how the content appears, click on “Save and return to account overview.”

Don’t forget to revisit your keywords every now and then and make sure they are fresh, relevant and up to date.

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Editing your Contact & Address details

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The easiest way to edit your contact & address information on your CityDirect.info web page is to you pencils to log in.  Simply find your CityDirect.info Start Page.

Just above your contact details to the right is a small pencil.  Click on it, enter your username and password, and you will be taken directly to the location to change your communicative and a physical location information.

You will be directed to your contact details first.

 

 

Simply scroll down to edit your address details.

 

 

 

After editing your details, scroll down to the very bottom of the page and click on the ‘Preview Edits” button, this will take you to a preview of how your content will display on the web.

Once you are satisfied with how the content appear click on “Save and return to account overview.”

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Editing your Start Page Content Grouping

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Your Start Page  is the first thing that your potential clients and search engines will read about your business.  That’s why we recommend that the Start Page Paragraph is among the first things that you edit.

The easiest way to edit is to log in using the Pencil Icons located to the top right of your Start Page Paragraph.  (Forget how to log in using the pencils? Visit our Using Pencils to Edit blog post.)

The Start Page editing area has a number of different sections: graphics, call to action (both of which are exclusive to the Enhanced Start Page) and start page information.

We want to focus on the Content Grouping section under the heading “Start Page Information”.

Four components make up the Start Page Paragraph: A heading, subheading, body, and profile page link.  You want to use these to explain to your potential customers the most important aspects of your business.  Think of it as an overview, or the view from 1000 feet in the air.  This is your elevator speech, your chance to attract new customers by telling them exactly what you do, and to answer the questions your  clients might ask, before they even ask.

The Heading, in 125 characters or less, you want to state who you are, what you do, and where you do it. For example, if you are a Plumber named A. McKenna, in Etobicoke, a great headline would be “A. McKenna Plumbing. Plumbers in Etobicoke, Ontario.”

Notice that as soon as you click on any content filed, the SEO assistant will automatically show up to the right and will advise you of what you should write. You’ll be given great tips about getting the most out of the text field, the minimum characters required and the maximum characters allowed.

The Subheading should simply elaborate on your services and give a brief synopsis of what the reader should expect to find below. A great subheading for the same plumber would be “For commercial, residential or emergency plumbing call A. McKenna Plumbing in Etobicoke”

The Paragraph is your opportunity to communicate with your potential clients and create very highly searchable content that the search engines will quickly find.  This paragraph is a large contributing factor to your overall search engine placement.  You want to make sure that the most important keywords are included in this paragraph, that it is readable and gives the customers a great overall impression of your business. Here are some examples of well written Start Page Paragraphs:  Dr Chris Schell, Holly Meadows Chiropractic, Honda.

The Profile Page Link is a text based link directly linking to your Profile Page.  You can encourage people to read more about your business.

The Start Page Paragraph Graphic is reserved for the enhanced version of the Start Page.

Once you are finished writing your content, scroll down to the very bottom of the page and click on the ‘Preview Edits” button, this will take you to a preview of how your content will be displayed on the web.

Once you are satisfied with how the content appears, click “Save and return to account overview.”

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Editing your Call to Action (Enhanced Pages)

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You now have people coming to your page. They are reading your information, are interested in what you are offering…

…But they are not being prompted to take action.

A strong call to action is important to give customers that little push to take the next step.

Editing the call to action on your Start Page in Centrepointe is easy to do with these few steps:

1. Log into your account from the Business Member log-in page:

2. From the Account Overview page scroll down to the “Start Page” section and select the option to Edit/Remove

3. From this page scroll down to the Call to Action. This is where you will be able to make edits to the content that is displayed on your page.

Remember: the heading has a limit of 125 characters and the subheading has a limit of 140 characters (both including spaces).

4. Once you have made the changes to your Call to Action, don’t forget to save! Scroll to the bottom of the page, preview your changes and then Save!

 

 

 

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Changing your Hours of Operation

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Trying to change your Hours of Operation?

It is easy to make these changes right from your Start Page.

Look for the “Hours and Payment” section on the left hand side of the page:

Click on the pencil icon in the right hand corner of the module:

This pencil icon will take you to the Business Member login page:

By signing into your CityDirect.info account, you will be taken directly to the form in Centrepointe where you can change your Hours of Operation:

In the column labelled “Open” select the days of the week that your business is open. Example: Monday, Tuesday, Wednesday, Thursday and Friday.

In the columns labelled “Opening at” and “Closing at” enter in your hours of operation.
Example: You are opened 9:00 am to 5:00 pm, your form would look like this:

 

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Creating new Subcategory Listings

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Adding additional Listings on the CityDirect.info Network is easy!

Once you have signed into Centrepointe you should be looking at your Account Overview.

  • From your Products Chart you can select ‘Create’ next to your Basic Listings
  • From there you can select the section, and based on that section, what Subcategory your Listing will appear in.

  • Don’t forget to include a headline for all basic listings, and a headline and summary for Enhanced Listings.

  • Click ‘Preview.’

  • Make sure your Listing appears as you would like it to, and then click ‘Save.’

  • You’re all done!
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Changing your Listing Subcategory

You have a listing in the “Plumbers” subcategory but feel like your Listing should really be in the “Plumbing Contractors” subcategory.

Follow these simple steps to change which subcategory you are listed in.

(You can also add up to 5 new subcategory Listings, without changing an existing one.)

Once you have signed into Centrepointe you should be looking at your Account Overview, unless you have signed in using pencils that link you directly to a specific section in Centrepointe.

From the Account Overview:

  • Select the “view/edit/remove” link for  your Enhanced or Basic Listing, depending on which one you want to change.

  • Select the “view/edit/remove” link for the particular listing that you would like to change.

(remember not to select the ‘Director Location’ as that will just bring you to that Subcategory page)

  • This will take you to the preview of the Listing that you are about to edit.  You will need to select the ‘edit/remove’ link one more time.

Signing in directly using Pencils:

  • Once you have selected the ‘edit/remove’ link or have signed into this location by using pencils, you can select both your Section, and based on that Section, what Subcategory your Listing will appear in.

  • Don’t forget to include a headline for all basic listings, and a headline and summary for Enhanced Listings.

  • Click ‘Preview.’

  • Make sure your Listing appear as you would like it to, and then click ‘Save.’

You’re all done!

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