Author Archives: Nikki Foster

Recently Added Business Members Page

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Improved:

Recently Added Business Members

This page lists the Business Members that have recently joined the CityDirect.info network.

Instead of listing the Business Members in a vertical line from most recently added to least recently added Business Members, the most recently Added Business Members are listed horizontally, in rows of two.

This will keep more of the Recently Added Businesses closer to the top of the page.

Example:

 

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Recently Updated Products Page

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New:

Organizations who have recently updated their Products Pages are now listed together on one page.

Example:

http://members.barriedirect.info/updated-products-pages/

Breakdown:

The recently updated pages are organized in two ways. First, they are separated by Enhanced and Basic Products Pages. Recently updated Enhanced Products Pages come first, followed by the recently updated Basic Products Pages.

The recently updated Products Pages are then broken down by the date and time of the last update.  The most recent updates are found at the top of the category.

However, Enhanced Products Pages always come first, no matter how recently updated the Basic Products Pages are.

For example, Tee 2 Green, with an Enhanced Products Page, was updated 2 months ago:

Even though Glass Lighting Gallery updated their page 1 month ago:

Tee 2 Green would come before Glass Lighting Gallery because it is in the Enhanced Products Page category.

Features:

Merit badges: Merit badges are placed on the left hand side of your logo and reflect how recent the update was with a gold, silver or bronze badge.

Time of last update: The time of the last update is shown so that everyone knows how recently your page was updated!

Headline and subhead: The first Headline and first Subheading from the Start Page are pulled into this list to provide more information about the organization. This also creates consistency between pages.

These headings were taken from here on the Start Page:


Logo and name: The organization name and logo are shown in the Recently Updated Products Page list for easy recognition.

There is a maximum of 20 organizations in the list for recently updated Products Pages: 10 Enhanced Products Pages, and 10 Basic Products Pages. Organizations can get their names on this list simply by updating their Products Page. The more your Products Page is updated, the more your name can be featured on this list!

Example of Recently Updated Enhanced Products Page list :

Example of Recently Updated Basic Products Page list :

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Recently Customized

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Improved:

Recently Customized

This page is still going to showcase the organizations that have been recently customized.

However… now, the order in which the organizations appear on the page has been changed.

We have set it up so that instead of the most recently customized pages being listed vertically like this with the most recent update at the top:

They are now being ordered horizontally with two names per row (one being the most recently customized page):


This new way the recently customized pages are ordered, keeps the most recently updated business names at the top of the page.

Customizing your page not only looks great and helps you stand out, but it can also get you at the  top of this page!

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Recently Updated Start Pages

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New:

Organizations who have recently updated their Start Pages are now listed together on one page.

Example:

http://members.barriedirect.info/updated-start-pages/

Breakdown:

The recently updated pages are organized in two ways. First, they are separated by Enhanced and Basic Start Pages. Recently updated Enhanced Start Pages come first, followed by the recently updated Basic Start Pages.

The recently updated Start Pages are then broken down by the date and time of the last update.  The most recent updates are found at the top of the category.

However, Enhanced Start Pages always come first, no matter how recently updated the Basic Start Pages are.

For example, Our House, with an Enhanced Start Page, was updated 2 hours ago:

Even though the Barrie Condo Team updated their page 9 minutes ago:

Our House would come before Barrie Condo team because it is in the Enhanced Start Page category.

Features:

Merit badges: Merit badges are placed on the left hand side of your logo and reflect how recent the update was with a gold, silver or bronze badge.

Time of last update: The time of the last update is shown so that everyone knows how recently your page was updated!

Headline and subhead: The first Headline and first Subheading from the Start Page are pulled into this list to provide more information about the organization. This also creates consistency between pages.

These headings were taken from here on the Start Page:

Logo and name: The organization name and logo are shown in the Recently Updated Start Page list for easy recognition

There is a maximum of 20 organizations in the list for recently updated Start Pages: 10 Enhanced Start Pages, and 10 Basic Start Pages. Organizations can get their names on this list simply by updating their Start Page. The more your Start Page is updated, the more your name can be featured on this list!

Example of Recently Updated Enhanced Start Page list :

Example of Recently Updated Basic Start Page list :

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The Success of Our House, Barrie, Ontario

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Our House

Our House in Barrie, Ontario –  a seller of unique gifts, jewellery, and home accessories – is doing a fantastic job with their website provided by www.BarrieDirect.info.

The following highlights some of the many things they have done well and the online success these efforts are achieving:

- Enhanced Pages: Our House opted to Enhance their Start Page Package (with Map and Contact pages). They also Enhanced their Profile, Brands, and Social Pages. By doing so, they have unlocked the full power of each page offering.

- Graphic Design: Our House worked well with their  CityDirect.info Marketing Specialist to communicate a look and feel to our in-house graphic designers. Our designers executed design that reinforced the brand image of Our House – upscale and sophisticated, focused on women who care about classic, long lasting style.

- Domain and Hosting: With the domain name OurHouseBarrie.com, and hosting provided through BarrieDirect.info, Our House is sure to benefit from superior reliability and the ease of dealing with one provider of online marketing solutions.

- Local Directory: Being part of Barrie, Ontario’s premier local business directory and CitySite, Our House benefits from having their virtual storefront (their website) and their listings within BarrieDirect.info’s local network – which significantly increases qualified visits and improves search engine optimization (SEO).

Brand Page:

http://www.ourhousebarrie.com/brands/


Profile Page:

http://www.ourhousebarrie.com/profile/

Directory Listing (Enhanced):


Google Search: “Our House Barrie, Ontario”

#1 result with each page individually itemized

Google Search: “Unique gift Barrie, Ontario”

#1 and #2 result from their Start Page and Profile Page respectively.

– Our House knows how important Google has become to local business. They also understand that such an important aspect of their marketing should be managed by experts if they are to remain competitive. Therefore, Our House uses the expert services of CityDirect.info to not only properly setup and optimize their local account but to keep them optimized as the rules of the game continue to change.

– Our House realizes that the Internet is a powerful tool to spread word of mouth. They know that social networks like Twitter and Facebook are now used as much as search engines. By harnessing a Social Page through BarrieDirect.info they not only are able to quickly and easily share information with their audience, but also save time and effort – because their Social Page allows them to place messages into Facebook, Twitter and LinkedIn all at once.

http://www.ourhousebarrie.com/social/

– By working with their CityDirect.info Marketing Specialist and by making good use of www.BarrieDirect.info, Our House not only has built an impressive online presence, but has focused it directly at their target market.

 

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7 steps to improving your web content

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Improve your web content in just a few simple steps!

Think about what you want to say then follow these 7 steps to help you say it right.

1. Focused message / top per page: For each page determine the most important messages you want to communicate to your target market.

2. Brainstorm search words: Put yourself in the position of a potential client of yours. Determine the keywords and key-phrases they will use while searching for what you offer.

3. Prioritize: In order of priority, craft a “top 10″ list of keywords and key-phrases out of what you have outlined in the first two steps.

4. Sign in: Login to your Business Membership.
Click here to access the Business Member Login Page.

5. Navigate to edit the page you are working on (Start, Profile, Specialties, Brands, Products, Services, etc.)

6. Using your “top 10″ list focus each content grouping on one keyword or key-phrase from the list; the first content grouping should be for your most important keyword and descend in order from there. Start by placing the keyword in the SEO assistant and then write a heading, subheading and paragraph focused on that keyword or key-phrase.

7. While writing the content, tie the keyword or key-phrase that is the focus of the grouping to your market area. For instance, if the keyword is “bikes” and your market area is “Barrie, ON”, then write content that links the “what” and the “where” as much as possible.

NOTE: Successful search engine optimization (S.E.O.) takes experimentation. Update and improve your content often and track what works.

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Social Page from CityDirect.info

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You’re busy. We get that, and we can totally relate!

Time is precious and as more and more people are using the Internet to search for information, your online presence is the key to being found— this includes your social media activity.

Providing fresh, up-to-date content is going to keep people coming back to your social media profiles to see “what’s new” with you and your company.

It takes a lot of time to check into Facebook, Twitter and LinkedIn, and as we know, not everyone has a lot of extra time.

The Social Page, available to CityDirect.info Business Members, provides one place to display Twitter and Facebook posts and connect to LinkedIn. From here you can update Facebook and Twitter and collect all of your posts and tweets on one page.

Having everything together in one place makes it faster and easier for you to get more followers, likes and connections.

Click below to see an example of a Social Page:

Morley Accounting- Social page

 

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More Share Options on More Pages

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* New *

This updated module has now been added to the Start, Specialties, Brands, Products, More Info, and Services Pages, Basic or Enhanced.

Here is an example of a Specialties Page before the sharing options were added:

Now, this is what the pages look like with the new module added in:

This new addition to your Pages makes it fast and easy for visitors to share your Pages and information. Easier to share, means more sharing and more sharing means more potential views!

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More Sharing!

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* Improved *

Share buttons for LinkedIn and Twitter are now added to More Info and Start Pages, Basic or Enhanced

Until now, there were only two options for sharing in this module:

This module  can be found on the Start Page of both Basic and Enhanced profiles:

We have now added LinkedIn and Twitter buttons to the share module:

These extra sharing options allow for your page to be shared in more ways and increase the number of people who will potentially see your pages.

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Show your contribution on all of your Pages!

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* Improved *

“Last Updated On” Date, “Verified Authentic Page Published by Owner” label and Merit Badges added to each Product Page

Now: These improvements will be added to each of the Product Pages (Start, Profile, Brands, Contact etc.)

With the addition of “Last Updated On” date and Merit Badges onto product pages, Business Members are now being encouraged to update more than just their Listings.

Placing this date on each Product Page lets users see how current the information is on each individual page. This being said, the Merit Badges also change from page to page, depending on the date of the last update.

Just as on the Listings, the breakdown of the Merit Badges is as follows:

Merit Badges

Merit Badges

The “Verified Authentic Page Published by Owner” label identifies pages that are managed and maintained by actual businesses and organizations. Similar to the “Verified Listings Published by Owner”, this label builds trust, credibility and shows that you are paying attention to your listings.

Verified Page

Verified Page

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