Author Archives: Nikki Foster

The Anatomy of a CityDirect.info Print Ad

by

Here is an example of a print ad that uses offline marketing to drive traffic to the website.

This image illustrates the points from the blog post, Marketing Offline to Drive Targeted Website Traffic, which explains how direct marketing can be used to connect offline to online marketing initiatives and drive targeted website traffic.

Outlined below, are some great aspects to include on your print ads according to MarketingProfs:

EmailTwitterFacebookMySpaceLinkedInDeliciousGoogle BookmarksYahoo BookmarksStumbleUponAIMShare

Always Online= Always Open

by

The Importance of Having a Website

Having a website creates an online version of your store; a store that doesn’t have set hours, is never short staffed and always has answers to the questions your customers are asking.

Always Open
A 9 to 5, Monday to Friday lifestyle does not exist in the life of a website, and with a business website your store never really closes. Customers can find information about your business, see what products you sell and what brands you carry anytime they want. You never have to worry about missing a new customer with a strong online presence.

Employee of the Year
Websites are there 24/7, 365 days a year, holidays, weekends and evenings. They never call in sick, take breaks or show up late. A good business website is equivalent to the perfect employee. You should feel confident in sending customers to your website to find the information they need.

FAQs Answered
As a small business owner, you likely spend a lot of your time answering a set of common questions from your customers. A website translates into a customer service representative who never misses a call, and a place where you can direct your customers to find all of the information they need.

With a business website, you now have more time to focus on the next steps in your integrated marketing strategy, because creating a business website is just the beginning.

EmailTwitterFacebookMySpaceLinkedInDeliciousGoogle BookmarksYahoo BookmarksStumbleUponAIMShare

Google Places- The Place To Be

by

If you sit down and think about it, Google is everywhere- smartphones, laptops, tablets, offices, cars and most importantly- in the hands of your consumers.

Keeping that in mind, and adding in the fact that one out of five searches on Google are related to location, Google Places is a great tool to have for your business.

Google Places helps your business get found by location. Since one out of five searches are related to location, it makes it important that Google knows where your  business is!

Why should I get Google Places?

97% of customers search for local businesses online
Show them exactly where you are with a Google Places Page

Google Places provides very useful information about who is visiting the Place page and where they are searching from
Knowing this information can help you decide on marketing strategies, and learn more about the people who are looking for you.

It gives the searcher a quick snapshot of a business including the address, reviews, products and services, hours of operation, photos and other things that someone might want to know about a business
Making it easy for your customers to find the information they want will make them like you more. In turn increasing the possibility they will come to your store, or call you for more information.

Google Places is a great way to build an online presence, even if your company hasn’t got a website!

 

EmailTwitterFacebookMySpaceLinkedInDeliciousGoogle BookmarksYahoo BookmarksStumbleUponAIMShare

Editing your Call to Action (Enhanced Pages)

by

You now have people coming to your page. They are reading your information, are interested in what you are offering…

…But they are not being prompted to take action.

A strong call to action is important to give customers that little push to take the next step.

Editing the call to action on your Start Page in Centrepointe is easy to do with these few steps:

1. Log into your account from the Business Member log-in page:

2. From the Account Overview page scroll down to the “Start Page” section and select the option to Edit/Remove

3. From this page scroll down to the Call to Action. This is where you will be able to make edits to the content that is displayed on your page.

Remember: the heading has a limit of 125 characters and the subheading has a limit of 140 characters (both including spaces).

4. Once you have made the changes to your Call to Action, don’t forget to save! Scroll to the bottom of the page, preview your changes and then Save!

 

 

 

EmailTwitterFacebookMySpaceLinkedInDeliciousGoogle BookmarksYahoo BookmarksStumbleUponAIMShare

Changing your Hours of Operation

by

Trying to change your Hours of Operation?

It is easy to make these changes right from your Start Page.

Look for the “Hours and Payment” section on the left hand side of the page:

Click on the pencil icon in the right hand corner of the module:

This pencil icon will take you to the Business Member login page:

By signing into your CityDirect.info account, you will be taken directly to the form in Centrepointe where you can change your Hours of Operation:

In the column labelled “Open” select the days of the week that your business is open. Example: Monday, Tuesday, Wednesday, Thursday and Friday.

In the columns labelled “Opening at” and “Closing at” enter in your hours of operation.
Example: You are opened 9:00 am to 5:00 pm, your form would look like this:

 

EmailTwitterFacebookMySpaceLinkedInDeliciousGoogle BookmarksYahoo BookmarksStumbleUponAIMShare

Recently Updated Specialties Page

by

New:

Organizations who have recently updated their Specialties Pages are now listed together on one page.

Example:

http://members.barriedirect.info/updated-specialties-pages/

Breakdown:

The recently updated pages are organized in two ways. First, they are separated by Enhanced and Basic Specialties Pages. Recently updated Enhanced Specialties Pages come first, followed by the recently updated Basic Specialties Pages.

The recently updated Specialties Pages are then broken down by the date and time of the last update.  The most recent updates are found at the top of the category.

However, Enhanced Specialties Pages always come first, no matter how recently updated the Basic Specialties Pages are.

For example,  Golf Hunter Inc., with an Enhanced Specialties Page, was updated 5 months ago:

Even though The Flower Place.ca was updated 2 weeks ago:

Golf Hunter Inc. would come before The Flower Place.ca because it is in the Enhanced Specialties Page category.

Features:

Merit badges: Merit badges are placed on the left hand side of your logo and reflect how recent the update was with a gold, silver or bronze badge.

Time of last update: The time of the last update is shown so that everyone knows how recently your page was updated!

Headline and subhead: The first Headline and first Subheading from the Specialties Page are pulled into this list to provide more information about the organization. This also creates consistency between pages.

These headings were taken from the Specialties Page here:

Logo and name: The organization name and logo are shown in the Recently Updated Specialties Page list for easy recognition

There is a maximum of 20 organizations in the list for recently updated Specialties Pages: 10 Enhanced Specialties Pages, and 10 Basic Specialties Pages. Organizations can get their names on this list simply by updating their Specialties Page. The more your Specialties Page is updated, the more your name can be featured on this list!

Example of Recently Updated  Specialties Page list :

EmailTwitterFacebookMySpaceLinkedInDeliciousGoogle BookmarksYahoo BookmarksStumbleUponAIMShare

Recently Updated Profile Pages

by

New:

Organizations who have recently updated their Profile Pages are now listed together on one page.

Example:

http://members.barriedirect.info/updated-profile-pages/

Breakdown:

The recently updated pages are organized in two ways. First, they are separated by Enhanced and Basic Profile Pages. Recently updated Enhanced Profile Pages come first, followed by the recently updated Basic Profile Pages.

The recently updated Profile Pages are then broken down by the date and time of the last update.  The most recent updates are found at the top of the category.

However, Enhanced Profile Pages always come first, no matter how recently updated the Basic Profile Pages are.

For example,  Anthony Adam Mortgage Sense Inc., with an Enhanced Profile Page, was updated  2 days ago:

Even though the Barrie Condo team updated their page 4 hours ago:

Anthony Adam Mortgage Sense Inc. would come before Barrie Condo Team because it is in the Enhanced Profile Page category.

Features:

Merit badges: Merit badges are placed on the left hand side of your logo and reflect how recent the update was with a gold, silver or bronze badge.

Time of last update: The time of the last update is shown so that everyone knows how recently your page was updated!

Headline and subhead: The first Headline and first Subheading from the Profile Page are pulled into this list to provide more information about the organization. This also creates consistency between pages.

These headings were taken from here on the Profile Page:

Logo and name: The organization name and logo are shown in the Recently Updated Profile Page list for easy recognition.

There is a maximum of 20 organizations in the list for recently updated Profile Pages: 10 Enhanced Profile Pages, and 10 Basic Profile Pages. Organizations can get their names on this list simply by updating their Profile Page. The more your Profile Page is updated, the more your name can be featured on this list!

Example of Recently Updated Enhanced Profile Page list :

Example of Recently Updated Basic Profile Page list :

EmailTwitterFacebookMySpaceLinkedInDeliciousGoogle BookmarksYahoo BookmarksStumbleUponAIMShare

Updated Members Area Page

by

Improved:

Before, the Members Area Page showed updates to the Start and Profile Pages only.

Now:

The Members Area Page shows updates to more pages, including:

Specialties Page:


Brands Page:


Products Page:


Services Page:

In addition to there being more updated pages shown on the Members Area Page, these updates also have Merit Badges.

The Merit Badges, awarded in gold, silver and bronze, reflect how recently your Page was updated. The most recently updated pages get a gold badge, and higher placement in this list!

Lastly, in the side bar on the right hand side of the Members Area Page, we have included the business names and links to businesses that have:

Recently become Business Members:

Recently customized:

Recently Launched Websites:


EmailTwitterFacebookMySpaceLinkedInDeliciousGoogle BookmarksYahoo BookmarksStumbleUponAIMShare

Recently Updated Brands Page

by

New:

Organizations who have recently updated their Brands Pages are now listed together on one page.

Example:

http://members.barriedirect.info/updated-brands-pages/

Breakdown:

The recently updated pages are organized in two ways. First, they are separated by Enhanced and Basic Brands Pages. Recently updated Enhanced Brands Pages come first, followed by the recently updated Basic Brands Pages.

The recently updated Brands Pages are then broken down by the date and time of the last update.  The most recent updates are found at the top of the category.

However, Enhanced Brands Pages always come first, no matter how recently updated the Basic Brands Pages are.

For example, Kozlov Shopping Centre, with an Enhanced Start Page, was updated 2 months ago:

Even though the Glass Lighting Gallery updated their page 1 month ago:

Kozlov Shopping Centre would come before Glass Lighting Gallery because it is in the Enhanced Brands Page category.

Features:

Merit badges: Merit badges are placed on the left hand side of your logo and reflect how recent the update was with a gold, silver or bronze badge.

Time of last update: The time of the last update is shown so that everyone knows how recently your page was updated!

Headline and subhead: The first Headline and first Subheading from the Brands Page are pulled into this list to provide more information about the organization. This also creates consistency between pages.

These headings were taken from here on the Brands Page:

Logo and name: The organization name and logo are shown in the Recently Updated Brands Page list for easy recognition

There is a maximum of 20 organizations in the list for recently updated Brands Pages: 10 Enhanced Brands Pages, and 10 Basic Brands Pages. Organizations can get their names on this list simply by updating their Brands Page. The more your Brands Page is updated, the more your name can be featured on this list!

Example of Recently Updated Enhanced Brands Page list :

Example of Recently Updated Enhanced Brands Page list :

EmailTwitterFacebookMySpaceLinkedInDeliciousGoogle BookmarksYahoo BookmarksStumbleUponAIMShare