Author Archives: Mike

How to change your Company Name


Once you have claimed your listing with, you can sign in to your account and go to your Account Overview (you will find the tab at the top left of the screen). Once there, scroll down the page until you see the title “Organization Location”. Click on “edit”.

This will take you to your Branding Page where you are able to edit the information about your business. This is where you’ll be able to change your company name.

You can also update your telephone number and address, enter keywords, hours of operation, and much more from your Branding Page. You have complete control over what you want your customers to see on your website.

For more information and helpful tips on how to edit your Organization Location details please read our blog.

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Keeping Growth Steady Through The Off Season.


The majority of small businesses go through cycles caused by seasonal shifts, slow economy and holidays etc. These swings can be good for business and provide an opportunity for savy business owners to work on their business rather than in it.

By spending a little more time, 15 min per day, on your web presence you can obtain new customers, increase client retention, improve word of mouth.

Here’s How:

1. Update your content! The words on a page page are the one of the most important things Search Engines use to determine what websites are all about. Make sure that you have all the words on your website that you want to be found for, and make sure they are repeated in conjunction with the name of your market area (ie. Bike service in Barrie, ON)

2. Solicit a review: To make results more relevant Search Engines take reviews seriously and so should you. Google has recently incorporated Google+, their social platform, directly into their inline results. A single review has the ability to boost your online ranking to the top of the page depending on your competition.

3. Update an image: Google now has the ability to index images and determine what they are about. Adding great quality photos of your specialties, brands, products or services can make your web presence more appealing and raise Google awareness of your site.

4. Link something: Links to other sites that have similar content are considered very high quality. Linking to another page or getting another page to link to you reinforces Search Engine’s understanding of your business. It allows them to to accurately index your web pages leading to better search engine results.

5. Like something: There is so much internet real estate and thousands of ways you can interact with more people online. By integrating your web presence into different social platforms; like Google+, YouTube, Facebook, Twitter or linkedIn, you are opening up a web of possibilities (pun intended) and making it easier for people to find you.


Simplifying SEO (Search Engine Optimization)


In my many years as an SEO consultant the one thing that is prevalent above all else is the confusion that business owners feel about Local Search Engine Marketing.  Hearing too many things from too many “experts” leaves a cloudy path to success.  Let’s clear this up with the basics of SEO.

In Logical order.

1.  You need a good platform. (a good website).  All too often I see people asking why their site is not coming up on search engines.  My answer: not all things are created equal, and some website have better coding.  The architecture of the site, the bones, hold it up and let it do what it needs.  If your site has weak bones then you will find it difficult to get found.

2. You need good Content. Search engines are simply word counters, as of right now, they don’t care how pretty your website is, they just care that it has content that matches what people are looking for.  They determine this by simply reading what people can read on the page and if you have good content.  As a rule, if you do not have the readable content on your page that people are looking for you can’t show up.  In our industry, if anyone suggests anything different should have never left their previous career.

3. Everything else. Until you have the first two requisites in place, don’t worry about anything else ie. Link’s, Social Media, Meta Data, Micro Data, Off Page Factors, Google Adwords etc. You could have the best inbound links in the world coming to your site, but if you don’t have the right content or a good platform, you will be disappointed.

Here are some general rules that can help you on your way: Flash based is bad; Tables based website are like mullets, they really weren’t great even in the 90’s, but now its just down right irresponsible to have them.  CSS, HTML, XML is good; A content management system is a must. and be prepared to invest a little bit of time into your web presence.  Like all things in your business it take time and attention to do it right.

What to do next?  Contact a trusted and reputable SEO Company that has multiple examples of the success they have helped businesses achieve.

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Editing Your Organization Location Details


To start improving your web presence

It’s important to review the core business information found in your Organization Location Details.  This information includes your phone number and address, hours of operation and the payment methods you accept.

Editing the details of your Organization Location is very easy to do.  Text boxes, satellite buttons and drop down menus make changes fast and simple.  Go through all the options and make sure that each section is filled out completely. Remember that everything you add to your Organization Location Details is searchable information, and can help set you apart from your competition.

Here are some useful hints about specific sections of your Organization Location Details:

1. Branding.  Here you choose how your business name displays online. You can upload a logo, choose your “established since” date and select a color scheme for your pages.

2. Communication.  Include all of the ways that people can contact you here. A key contact is required,  and by including the different languages spoken will make your business searchable by those languages. Here is an example: “Portuguese Veterinarian in Toronto Ontario.”

3. Physical Location.  A correct address in the city which you are established is required, but can be kept private. Including a neighborhood, closest major intersection or transit stop will help potential clients pin point the location of your business. Your GPS coordinates control the map displayed on your pages and are automatically generated when you first sign up.

4. Market Area. You can define the areas that you do business. From your clients point of view, think about how far they would want to travel for their product or service. Try to keep your market area within this distance.

5. Online. Include the email address that you would like clients to use.  Add your domain name and our system will create helpful links through your pages.  The section below denotes what domain name is being assigned to your Start Page and the registration information for it.

6. Hours of Operation. When is your business open to serve the public?  When are you willing to accept phone calls?  Your hours of operation is basic but critical information. Using drop down lists you can select opening and closing times for each day.  Select the satellite box if you accept phone calls outside of regular business hours and feel free to add in a description of your operational hours if it is easier to describe.

7. Payment. Including the methods of payment that you accept is often over looked information, but is  key that your customers know.  Use the check boxes to include the currencies accepted and discounts you offer.  If you are a non profit organization check that  box to indicate this information.

8. Features. There are a lot of standard features used to inform your potential clients.  Restaurants and hotels have additional features that they can include by selecting check boxes related to their organizations.

9. Specialties, Brands, Products and Services Keywords. Sorted in order of importance, your keywords clearly tell the public and search engines, what your business is all about. Be sure to be inclusive but not repetitive.  eg. Plumbing, Plumbers, Plumber, Commercial Plumber are not considered the same.

10. Additional Information. There is also the option to add extra information for your customers. For instance, manufactures find it helpful to define their capabilities in terms of number of employees or annual sales. This gives their potential clients an idea of what their capacity is.

← Go back to “Improving Web Presence” Proceed to “Edit Start Page Content” →

Return to “Instruction Guide”

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