In 2010 Yellow Pages Group spent $225-million to buy rival Canpages Inc. Since then, it has continued to operate the two as a separate businesses. Recently, Yellow Media has said it is time to eliminate overlap between Canpages and Yellow Pages, and has recently cut jobs.
A former employee of a Canpages office in Barrie, told the Barrie Examiner, “It really came as a total shock. I just sold a $10,000 contract on Friday, and now it’s closed. I feel really bad for the customers who were counting on us.”Customers are now being pushed toward what the Yellow Pages Group calls its “Yellow Pages 360 Platform”. This is a package that combines a phone book listing with an online listing on Yellowpages.ca, SEO packages to help the online listing get found by customers and the creation of a Web page.
What is going to happen to Canpages customers?
What about the people who just spent money with the company?
These are questions we will have to wait to find the answers to, because “details about what is next haven’t been announced.”